From the Out Out Life podcast…
“This is the story of how two friends took a side gig turned full-time business and found their version of the Opt Out Life.
In 2014, friends, Leslie DeSimone and Miri Bescansa bought $50 in materials to create a few pieces of surf-inspired, handmade jewelry. Less than 4 years later, these two are the proud owners of Salty Cali, with a line of jewelry being sold in over 150 shops and counting.
This is a reminder than anyone can take a shot at business, and it doesn’t have to be a big investment of time, money or risk. As they tell us, “you just have to do it.””